Falls Avenue Resort

Digital Paid Search Analyst

Department
Marketing
Job Status Type
Future Opportunity

Overview

The Digital Paid Search Analyst is responsible for administering and helping to manage the Marketing Team’s Paid/Pay Per Click customer sales strategies for the Canadian Niagara Hotels Group of businesses.

Responsibilities

  • Perform daily account administration of pay per click accounts on Google AdWords, Bing, Expedia TravelAds and other search platforms for a variety of business units
  • Assist in the maintenance and monitoring of keyword bids, campaign spend, account daily and monthly budget caps, impression share, quality score, return on spend ( ROI) and other important account metrics
  • Manage and maintain updates for large keyword lists
  • Provide creative copy suggestions and graphical ad templates
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
  • Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
  • Generate regular reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Keep pace with search engine and PPC industry trends and developments
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with our goals
  • Monitor and evaluate search results and search performance across the major search channels
  • Communication to team and management on project development, timelines, and results
  • Work closely with the other team members to meet our goals

Qualifications

  • Experience working with popular PPC ad platforms (AdWords, Bing)
  • AdWords / Bing certification a plus
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics
  • Ability to think creatively
  • Excellent attention to detail
  • Passion for Search and Digital Marketing, typically demonstrated by at least 3+ years of recent experience with demonstrated successes in Search Engine Marketing (SEM) and Paid Search (PPC) tactics and campaigns
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills

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