Falls Avenue Resort

  • Digital Paid Search Analyst

    Job Status Type
    Future Opportunity
  • Overview

    The Digital Paid Search Analyst is responsible for administering and helping to manage the Marketing Team’s Paid/Pay Per Click customer sales strategies for the Canadian Niagara Hotels Group of businesses.


    • Perform daily account administration of pay per click accounts on Google AdWords, Bing, Expedia TravelAds and other search platforms for a variety of business units
    • Assist in the maintenance and monitoring of keyword bids, campaign spend, account daily and monthly budget caps, impression share, quality score, return on spend ( ROI) and other important account metrics
    • Manage and maintain updates for large keyword lists
    • Provide creative copy suggestions and graphical ad templates
    • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms
    • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
    • Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
    • Generate regular reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
    • Keep pace with search engine and PPC industry trends and developments
    • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with our goals
    • Monitor and evaluate search results and search performance across the major search channels
    • Communication to team and management on project development, timelines, and results
    • Work closely with the other team members to meet our goals


    • Experience working with popular PPC ad platforms (AdWords, Bing)
    • AdWords / Bing certification a plus
    • Proficiency in MS Excel, PowerPoint, and Word
    • Experience with website analysis using a variety of analytics tools including Google Analytics
    • Ability to think creatively
    • Excellent attention to detail
    • Passion for Search and Digital Marketing, typically demonstrated by at least 3+ years of recent experience with demonstrated successes in Search Engine Marketing (SEM) and Paid Search (PPC) tactics and campaigns
    • Outstanding ability to think creatively, and identify and resolve problems
    • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
    • Ability to clearly and effectively articulate thoughts and points
    • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
    • High levels of integrity, autonomy, and self-motivation
    • Excellent analytical, organizational, project management and time management skills


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