Falls Avenue Resort

Marketing Analyst

CA-ON-Niagara Falls
Department
Marketing
Job Status Type
Future Opportunity

Overview

Reporting to the VP of Marketing, the position is responsible for analyzing data and making recommendations to increase our return on investment for marketing advertisements. Majority focus is on digital advertising, mainly “pay-per click” campaigns. Help implement methods to improve company’s websites organic search rankings (SEO).

 

 

Responsibilities

Increase Return on Investment on Digital advertising by ensuring we have the correct reporting on all digital advertising including, PPC, SEO, Digital, and data-base communication. Analyzing websites and document changes required for SEO, including monitoring, on an on-going basis, SEO results and manage projects to ensure continued high rankings, optimize landing pages for search engine quality score. Make recommendations to VP Marketing based on the information to increase Revenue, decrease costs, increase SEO ranking etc. Administering and updating all aspects of the PPC campaigns and keyword daily in system.  Research and bids, formulating and managing the PPC budgets, analyzing and reporting results. Paid search engine contact Representative.

Qualifications

  • This person needs to have strong analytical skills, be highly organized and possess effective communication skills and influence skills
  • Excellent analytical skills
  • Ability to perform research, analyze data and websites, document changes, and make decisions regarding optimization approach or campaign direction
  • Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
  • Strong independent decision-making, highly organized, planning , problem-solving  and report generation skills
  • Demonstrate Pay-per click experience and accomplishment with Google AdWords, Yahoo Search Marketing and MSN AdCenter
  • Experience and accomplishment with SEO
  • Web programming skills preferred
  • Strong oral and written communication skills
  • Completion of a related educational business program relevant to the position in either Marketing, Business/Finance – university preferred

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