Reporting to the VP of Marketing, the position is responsible for analyzing data and making recommendations to increase our return on investment for marketing advertisements. Majority focus is on digital advertising, mainly “pay-per click” campaigns. Help implement methods to improve company’s websites organic search rankings (SEO).
Increase Return on Investment on Digital advertising by ensuring we have the correct reporting on all digital advertising including, PPC, SEO, Digital, and data-base communication. Analyzing websites and document changes required for SEO, including monitoring, on an on-going basis, SEO results and manage projects to ensure continued high rankings, optimize landing pages for search engine quality score. Make recommendations to VP Marketing based on the information to increase Revenue, decrease costs, increase SEO ranking etc. Administering and updating all aspects of the PPC campaigns and keyword daily in system. Research and bids, formulating and managing the PPC budgets, analyzing and reporting results. Paid search engine contact Representative.